We believe exponential value is not gained from perfecting the known, but by imperfectly seizing the unknown. Innovation-as-a-service helps our clients answer two simple questions: “What’s next?” and “How do we win the future?”. Reflections’ Innovation-as-a-service is a combination of various agile and interdisciplinary practices designed to impact the creation of compelling products, services & capabilities, build better business models and transform customer experiences.