Who We Are
Who We Are
We help our customers unlock new business potential through technological innovation. We take pride in helping their businesses be future-proof and future-ready.
- About Us
- Partnership
What We Do
What We Do
Our Services are designed on the themes of simplicity of consumption, and value for money, propelling you on your way forward through accelerated delivery.
Success Stories
Success Stories
We partner with our customers to positively impact their growth stories. We help them create innovative and relevant products, services & capabilities, upgrade business models and ensure happier experiences for their customers.
- Success Stories
Insights
Insights
We believe in creating value and building knowledge. To that end, our employees regularly create and share research-driven content that educate, drive change, and empower positive transformation. This section also features news and events in the Reflections story.
- News & Events
- Blogs
People
People
We believe that people are the most important resource in any organization. We are always on the lookout for people who can embrace change to drive transformation for our customers and the communities we operate in.
Careers

Enhanced UX for a US Fintech

US based fintech company that provides credit cards, banking products, insurance, and mortgage services.

Talk to an Expert

Home /Home /Success Stories /Success Stories /Enhanced UX for a US...Enhanced UX for a US Fintech

Banking & Financial Services

Creating a delightful, seamless and aesthetic user experience journey for customers of a US based FinTech

The Case

The client wanted to build a personalized daily news and a financial lifestyle app that will empower their users to see and understand their financial data with an engaging UX, CX and IxD so as, to give them financial freedom and aid in their social upliftment. They mostly targeted the less financially stable community. They also had other core banking products to be designed and delivered within the App like Banking, Insurance, Mortgage, Credit Cards and Loyalty. When the client launched its Retail Banking and Insurance business, it wanted a partner who could build and provide a world class User Experience (UX) and User Interface (UI) for the new verticals. They wanted to enhance brand equity and online reach through a truly best-in-class website. It had to have navigation for easier browsing and a seamless experience.

Solution

We ventured to keep full-scale digital banking functions while designing the world’s most straightforward, aesthetic, and enjoyable banking user interface. We had to make sure that the application was engaging, trustworthy and simple.

Our digital transformation practice with its well experienced UX/UI team transformed the client’s UX Designs through a Customer-Centric Strategy. We followed a Lean Agile methodology to achieve this. We created and A/B tested different versions of the app and its elements to continuously discover the best-performing versions that improved their conversions.

Following are some of the functionalities we have designed and implemented for Customer Interaction:

· Member onboarding

· Highlights and Feeds

· Financial wellness

· Product and Services

· History of payments

Technology Stack

- FLUTTER – iOS & Android Mobile applications

- FIREBASE – Notifications

- GETX – State Management

Benefits

· Increased customer satisfaction rates