Faster GTM for a US credit card
The solution involved an end-to-end user experience engineering and study of the targeted customer base. The business requirements and functional capabilities of the credit card product was reviewed, and a product roadmap was created. The solution involved 10 to 15 third party vendors which were compared and finalized on various metrics and recommendations were given. The technical solution involved native mobile apps, backend services built using microservices pattern on AWS, best security practices followed on infrastructure, code and operations. The solution also employs a data warehouse and visualization layer for the business to keep track of KPIs and monitor.
Native iOS, Android
Python, Flask, Microservices
Postgres, RDS, Liquibase,Opensearch
FluentD, Logstash, Kibana,Redis,Auth0
JWT, End-to-end encryption, VPN, Proxy
DevSecOps, Jenkins, SAST, Snyk, IDE checks
AWS,API Gateway, EKS, Graviton
Cloudfront, GuardDuty,CodeCommit, KMS, S3
Redshift, Glue, SFTP, Sprinkle, PowerBI,Alloy,
Persona, Finicity, CrossRiverBank, I2C, TransUnion, Scienaptic, GIACT
The key benefits of the built solutions was:
– Quick GTM using reusable assets and proven architecture
– Microservices design to quickly add more components in the future
– Cost effective infrastructure on AWS using AWS’s most modern optimized work loads
– Shift Left approach followed to ensure quality and security is part of the development process itself
– Quality process is automated from the very beginning
– Audit and APM logging built into the framework
