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Easier B2B for a US sportswear company

New York based headwear company with over 500 different licenses in its portfolio. Since 1993 they have been the exclusive baseball cap supplier for Major League Baseball (MLB).

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Retail

Enabling highly scalable B2B ordering for the exclusive baseball cap supplier for Major League baseball in US

The Case

The client wanted to develop a middleware service that can be integrated with B2B sites and is capable of handling huge volume of data in different formats. They wanted to develop a one-stop fulfillment API for B2C to process which can manage, and track the end-to-end process flow with client applications. It should ensure the delivery of the services irrespective to the amount of data, concurrent processes, and performance of the client apps.

Solution

Middleware Service:

• B2B customers can register and subscribe to the PDF service via portal

• B2B customers can integrate the service with different applications using the subscription

Fulfillment API:

• B2C customers can register and subscribe to different API service offerings

• Webhooks provided for integration with third-party customer applications

• Detailed data visualization via dashboards for process analysis

Technology Stack

.Net 6

Azure Durable functions

Azure API Management

Azure Logic Apps

Azure Service Bus and Event Grid

Azure Monitor

Azure Log Analytics and Application Insights.

Benefits

• Offers businesses more flexibility and boosts cost efficiency by ability to integrate more sites in 25% lesser time

• 100% traceability for the data integration exchanges and customized reports to analyze that information

• Highly scalable and reliable middleware that delivers data irrespective of the amount of data, concurrent processes, and performance of the client applications

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